How to Sell Your Worm Castings

Hey, Worm People!

Here is how to successfully market and sell your worm castings. Whether you're just starting out or looking to expand, here’s everything you need to know to turn your worm farming into a profitable venture.

This article is inspired by our video on YouTube. Watch the full video and subscribe to Captain Matt's Channel Today!

The Value of Worm Castings

Worm castings are an excellent fertilizer that can revitalize damaged and depleted soils. We've often referred to worm castings as black gold, and for good reason. As worm farmers, we can sleep easily knowing that our product makes a healthier world by giving life back to the soil.

Easy-to-Use Labels and Banners

To help you market your worm castings, we’ve created free templates for labels and banners. These templates can be customized with your name, printed at home, or professionally printed. Farmers from Europe to California use these resources to save time and ensure their products look professional.

Packaging and Pricing Your Worm Castings

Below is the list of our prices.

Quart-Size Bags: Sell these at $10 each.

Gallon-Size Boxes: Price these at $20 each.

Five-Gallon Cans: Offer these for $50, providing a bulk option for serious gardeners.

This pricing strategy has proven successful, and customers appreciate the value they get for their money.

Making and Selling Worm Tea

Worm tea is another popular product. Brew a concentrated mix using one gallon of worm castings per five gallons of water. We sell it fresh for $15 per quart and advise customers to dilute it with ten parts water before use. We recommend using it as soon as possible. We don’t sell this in stores because it needs to be used soon after it's brewed. Worm casting tea works great in your vegetable garden, potted plants, or house plants.

Learn how to make worm tea at Captain Matt's Channel on YouTube

The supplies you need to make worm tea

Affiliate Links to the Supplies in this video:
- Aquarium aerator
- 5 Gallon commercial cold brew coffee bags
- Compostable bottles

If you purchase through our affiliate links, we earn a small commission at no additional cost. This helps us continue to provide these resources to our community. Thank you for your support.

Displaying Your Products

A well-thought-out display boosts sales. Provide a display stand for nurseries with enough space to help sell your worm castings. Place these stands in high-traffic areas to attract more customers.

Captain Matt presenting worm castings products and a display explaining their benefits, in a workshop setting — Captain Matt showing the display he provides local nurseries

Expanding Your Worm Farming Business

Whether you're just starting or looking to scale up, it's essential to keep learning and adapting. Expand your operations by increasing your worm population, diversifying your products, and exploring new markets. Join local farmer's markets and engage with your community to build a loyal customer base.

Conclusion

Selling worm castings is a fun and rewarding small business. Use the free resources here to enhance your marketing efforts and make your products look professional. Start small, keep learning, and expand your operations as you grow.

Happy worm farming!

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Laying the Foundation for Success

We recommend taking our course Learn to Worm. Captain Matt will teach you every step of the process. You will establish a firm knowledge base for your worm farming endeavors. Captain Matt takes you through the entire process from start to finish. You will have the tools you need to succeed as a hobbyist or a professional worm farmer. Sign up today!

Our Mission

We are Worm people. We do this for the love of worms but also the love of community. We love sharing knowledge and growing as a group. Our love for our little wriggly friends brings us all together. Through them, we nurture our living soil. Worm farming reduces waste in landfills and rejuvenates stressed and depleted topsoil. You are creating a healthier, biodynamic world. You are making a difference!